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MASS MEDIA
Mass media ( that is the press, the radio and television
) play an
important role in the life of society. They inform, educate
and
entertain people. They also influence the way people look
at the world
and make them change their views. Mass media mould public
opinion.
Millions of people in their spare time watch TV and read
newspapers.
Everybody can find there something interesting for him.
On the radioone
can hear music, plays, news and various discussions or commentaries
of
current events. Lot's radio or TV games and films attract
a large
audience. Newspapers uses in different ways, but basically
they are
read. There is a lot of advertisment on mass media. Some
of the TV and
radio stations and newspapers are owned by different corporations.
The
owners can advertise whatever they choose. But it is hardly
fair to say
that mass media do not try to raise cultural level of the
people or to
develop their artistic taste. Mass media brings to millions
of homes not
only entertaiment and news but also cultural and educational
programs.
There are more then six TV channels and lot's of radio stations
and
newspapers now in the Russian Federation.
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